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CIMB: Malaysia Media (Overweight) – Astro, Media Prima, Star Media

The money isn’t in politics

? We find entertainment and visual media players have a stronger ESG
proposition than news producers because they have lower political risks.
? We conclude Astro and Media Prima are the two companies with minimal
exposure to political risks, with CY22-23F yoy EPS growth of 4-44%.
? We are concerned with some of Malaysia’s archaic free-speech laws
clouding news producers’ objectivity – thus, squeezing their drawing power.

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