Felicia Tan Wed, Jun 08, 2022
Fashion and lifestyle group F J Benjamin Holdings has inked a deal to retail and distribute Cole Haan in Singapore and Malaysia.
The deal will begin from mid-July.
Cole Haan is an iconic American footwear and accessories brand. The New York-based retailer offers its products through its owned stores and through wholesale distribution. In addition to its seasonal launches and iconic silhouettes, Cole Haan collaborates with influential partners such as Hasan Minhaj and Jeff Staple, to offer unique limited-edition products to its customers.
Under a distribution agreement, F J Benjamin will open several retail and outlet stores under the Cole Haan brand in Singapore and Malaysia. An e-commerce business for the brand will also be launched.
F J Benjamin group CEO Nash Benjamin says, “We look forward to working with Cole Haan, a heritage brand known for quality and comfort, in Singapore and Malaysia. As an established manager of global fashion brands, F J Benjamin is confident that we can deliver what the Cole Haan brand stands for and take it to the next level of growth in these two markets.”
“We are extremely happy to start our new partnership with F J Benjamin and very excited with the opportunities this partnership will bring to Cole Haan consumers in Singapore and Malaysia. F J Benjamin is a world-class operator in the Southeast Asia region and will take over our existing partnership soon,” adds Adrian Santos, senior vice president, international, at Cole Haan.